It's
fairly obvious - especially in a large organisation - that
team members can't go around passing on relevant information,
one-to-one to everyone. But is is important that this information
is made available to everyone it concerns.
Some
methods push information towards people: Newsletters, briefing
sessions and the like. Some allow the audience to pull information,
like web sites. A mixture of both is probably best, since
no-one likes to be told what to do all the time but you can't
always rely on your audience making the effort to seek out
your material.
But
only by making the material relevant, interesting and worthwhile
can you be fairly sure that its recipients will take notice
and actually remember any of it!
In
the current technological climate every team should have
a web site. This can be available on the company's internal
network (an intranet site) or on the internet, either a
public
site or a registered-users-only site.
Neither
of these options need cost any significant amount - with
team members providing
the content the site should cost no more than £500
to set up (much less and it's still viable!) and less than £150
a year to run, even if it's hosted by a third-party, on the
internet. See the technology page for
more detail on these aspects of team communication. |